TRAVEL & LEISURE
Luxury travel is our specialty. The romance of travel and holidays are all about precious time to recharge batteries, escape the routine and spend valuable time with loved ones. Alchemy PR specialises in creating unique authentic experiences that set your brand apart from the rest, also highlighting the attractions of the destination. We’re expert in launching new properties, showcasing refurbishments or complete rebrands, working with travel partners and shifting trade perceptions, creating unique stay packages that create ‘chat’ factor, launching fashionable bars and restaurants, chef profiling, hosting exclusive dinners and arranging high profile collaborations with Arts organisations, festivals, jewellery and fashion designers, leading department stores, artists, fragrances, candle makers and celebrities. Alchemy PR’s experience spans the globe from London to the Maldives and Australia, creating tactical strategies that will directly affect your bottom line.
Four Seasons Sydney, Jumeirah Carlton Tower, Jumeirah Lowndes Hotel, Sofitel Sydney Wentworth, Marriott International, Sydney Harbour Marriott, The Observatory Hotel, Lilianfels Blue Mountains, LUX* Resorts & Hotels, AMAN Resorts
BEAUTY & ADVANCED SKINCARE
When it comes to beauty we know all the trade secrets to looking and feeling your best, thanks to years of experience working with a host of beauty and advanced skincare brands. Our work with household brand names from shampoos to deodorants, mineral make-up and nail care, to some of Sydney’s leading cosmetic surgeons, speaks for itself. Whether product launches, strategic media relations that deliver plenty of news stories, innovative brand alignments or celebrity associations that create a splash, we’ve got your beauty needs under wraps.
Bio Sculpture Gel, Natural Compatibles, ModelCo – Lashwand, Unilever – Ponds, Dove, Sunsilk, Lux, Rexona, Impulse, Vaseline, Beauty Secrets Salon, Brenda Barnard Advanced Laser & Skincare Clinic, Dr Zacharia Cosmetic Surgeon, Dr Kohout Cosmetic Surgeon
LIFESTYLE & ENTERTAINMENT
Luxe lifestyle brands are an extension of who we are and the way we like to live. It’s about capturing the thrill of an idea and really great storytelling. From online retail brands selling your favourite designer bags and shoes, innovative product and store launches to promoting high profile arts and entertainment brands via public concerts and creative brand alignments, Alchemy PR offers a wealth of experience in consumer lifestyle PR.
The 7 Sopranos, Sheridan, Runway Bidder, Columbia TriStar, Levi Strauss, Jewellery Association of Australia (JAA), Michael Hill Jeweller, Oxford Fashion, Circus Girl Fashion, Jo Malone, Swarovski Crystal, The Addams Family Musical, Hong Kong Dance Company, Sydney International Piano Competition of Australia
Well planned Marketing and PR strategies are powerful tools for your business. Alchemy PR understands that your business has its own unique priorities and takes the time to understand your client’s needs, tailoring commercial solutions that will attract new customers, strengthen the loyalty of existing customers and build your business’s reputation. We coordinate your corporate message and brand positioning for maximum engagement through targeted pitching, events, brand collaborations, stakeholder liaison, crisis management planning and corporate responsibility, delivering tangible marketing and communication goals.
McNair Ingenuity Research, Westpac Bank
Charity profiling and alignments form a valuable part of your PR and Marketing strategy. They offer credibility and give your social responsibility story a boost by creating a meaningful connection with the values behind your brand. Charity affiliations are also a clever way of enabling your brand to extend its reach to new audiences, while giving back at the same time. We’ve worked directly with charities to promote new initiatives, launch fundraising campaigns, raise valuable sponsorship, as well as connecting lifestyle brands with the right fit charity where there is a brand value match.
AusAid, Neuroscience Research Australia, Youth at Risk
FOOD & DRINK
There’s a budding Masterchef in all of us. Creating tasty food and drink campaigns and product launches that inspire the imagination and the palate is our forte. From essential pantry ingredients such as stuffing’s, sauces, cake mixes and breakfast cereals to food on the hop, we’ll dig your fork into some fresh ideas, tempting media sound bites, must-try recipes and delicious coverage that shares the valuable story behind your brand. It will be love at first bite.
Gravox, Doritos, Smiths Crisps, Betty Crocker, Fountain, Kellogg’s, Chupa Chups, Rose-Hip Vital, Paul Newman’s Own, Tony’s Freezer Cocktails
KIDS & PARENTING
When it comes to parenting and kids we understand the thrills, spills and endless negotiations, as well as the many experiences you would like to enjoy with your little ones. We connect parents and especially moms, through PR, social media, word-of-mouth, online marketing, product sampling and more, to create buzz around your brand. We are mums reaching and influencing other moms by understanding that you’re doing the most important job in the world – raising kids, whilst juggling everything else in between!